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Blazinstar's Marketing Director Shaz Smilansky was interviewed on BBC 5 Live "Wake Up to Money" all about experiential marketing. Listern Now | |
Heart 106.2 FM's Ground Patrol call in experiential support from Blazinstar to engage consumers over the summer on behalf of several brands including Cbeebies, Emmi Caf'e Latte, and Lindt chocolate. Experiences ranged from summer picnics to chill out zones in the city. |
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Blazinstar successfully implemented Adnams Summer Sampling Campaign for their revolutionary new beer; Spindrift. The campaign ran over the course of 2 months with over 40 shifts at some of London and the South East’s finest drinking and eating establishments. The main objective behind this campaign was to creatively sample the beer at carefully selected venues, while building brand awareness for this new refreshing quintessential English beer from the coast. The campaign was a great success with over 2000 quality interactions and excellent feedback from the bar / pub managers, in fact 28% said that Spindrift sales have increased since the campaign. | |