Super excited to see the Häagen-Dazs live brand experience come to life at this weekend’s amazing Vintage Festival. Look out for our lovely girls wearing vintage styled outfits, unique Vanilla Häagen-Dazs inspired fascinators and grab yourself a Häagen-Dazs minicup 
http://www.vintagebyhemingway.co.uk
Adidas France – 3D Mapping Projection from The Cool Hunter on Vimeo.
When it comes to 3D mapping projection – It is still always all about creativity, not the tools. An emotional connection with the brand is essential regardless of the medium.
Escape Machines – Surprise from The Cool Hunter on Vimeo.
DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
Unlike Blazinstar’s football squad, the rest of the Blazinstar team have been scoring goals by winning a fantastic opportunity to work with 2 very popular brands competing against several other agencies.
Mary Kay (UK) Limited and Nip + Fab have both appointed Blazinstar Experiential to conceptualise and execute a strategic, targeted experiential campaign tailored to reach out to their core target audience. Blazinstar will be using various media channels including Digital and PR as the amplification tools to extend the reach of these enticing Live Brand Experiences.
Americas best selling brand Mary Kay – the brand with a heart, will be spreading their love in the UK by giving consumers the chance to visit the eye-catching Mary Kay pop up pamper palace in Cardiff that will be filled with life size make-up props to sit on, and various interactive makeover zones. Participants will be given the chance to fully immerse themselves in the Mary Kay experience by taking part in a virtual and real life makeover with their friends, have their photograph taken and up loaded to Facebook ready for the voting to begin. The best make-over with the most votes stand to win a fantastic prize. You’d better go and visit to find out what it is…
But, that’s not all. Nip + Fab will also be taking centre stage at Westfield with an Experiential campaign that breaks the mould. Another highly interactive approach using simply the best in technology- will see consumers able to showcase in their very own personalised editorial, and have their photo taken with a secret celeb! The editorials will be uploaded onto the Nip and Fab microsite where they compete to win an array of fabulous Nip and Fab products. Scrummy!
In the current climate, experiential marketing and digital play vital roles for brands aiming to engage their target audiences. Predictions show that experiential and digital are crucial for strategic marketing, with budgets expanding year by year in these areas, TV advertising declines.
After analysing consumer buying behaviour patterns and surveys there is sufficient research to prove that consumers across all demographics are more likely to respond well to a brand when engaged through a relevant interactive face to face activity. Consumers nowadays like to be spoilt, pampered and taken care of, once a brand get’s this close to a consumer the tables turn and the consumers feel like that brand is a part of their lives, leading on to consistent purchasing, that person will now become first a brand evangelist, ultimately maintaining brand loyalty.
Marketing decisions should be made very carefully. It is one thing to create mass brand awareness with everyone knowing about your brand, seeing your brand, BUT, we as marketers think consumers first, ‘how do I get consumers on board and maintain a good quality service?’ We know this will lead to more sales and that’s what count’s.
With great resource and expertise behind an experiential marketing campaign, brand success is not far from reach!
Experiential marketing and digital are working together well for brands.
Marvin Foster