Old Shakespear coined the term ‘All the world’s a stage’ but little did he know that his words were going to be taken quite literally!
On the 17th August Heineken launched a very clever ad campaign that saw a plain, simple Heineken billboard transformed into the backdrop for a surprise gig by US indie rock band, TV on the Radio. The billboard, strategically situated on Lafayette and Great Jones in NYC, simply read ‘this billboard is occasionally perfect’.
Fans of the band were notified of the surprise gig via Facebook and Twitter, and also drew a massive crowd from those passing by. The creative marketing stunt and imaginative stage created the perfect experiential marketing ad campaign for Heineken Light beer.
Fans were told to keep an eye out for future ‘Occasionally Perfect’ campaign events over the next few months via Twitter on the #occasionallyperfect hashtag or Heineken’s Facebook page.
We are excited to see what else becomes ‘occasionally perfect’ (besides us of course!).
By Blazinstar Experiential
Read More


