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Tag "experiential marketing"

Old Shakespear coined the term ‘All the world’s a stage’ but little did he know that his words were going to be taken quite literally!

On the 17th August Heineken launched a very clever ad campaign that saw a plain, simple Heineken billboard transformed into the backdrop for a surprise gig by US indie rock band, TV on the Radio. The billboard, strategically situated on Lafayette and Great Jones in NYC, simply read ‘this billboard is occasionally perfect’.

Fans of the band were notified of the surprise gig via Facebook and Twitter, and also drew a massive crowd from those passing by. The creative marketing stunt and imaginative stage created the perfect experiential marketing ad campaign for Heineken Light beer.

Fans were told to keep an eye out for future ‘Occasionally Perfect’ campaign events over the next few months via Twitter on the #occasionallyperfect hashtag or Heineken’s Facebook page.

We are excited to see what else becomes ‘occasionally perfect’ (besides us of course!).

By Blazinstar Experiential

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We have all seen the QR codes suddenly become the rage of the digital marketing scene, but do we have any idea how this innovation can help our brands come to life?

As you know, we (at Blazinstar) are all about strategic experiential marketing which in turn is all about being creative, memorable and trend setting, so this new innovation suits our industry perfectly.

With a live brand experience at the core of any good marketing strategy, a QR code (Which is the acronym for Quick Response, who knew?!) is such a helpful tool as it makes any online amplification channel just that bit more accessible. And it’s already happening.

The key, however, is the creativity put into utilising this new best friend of any marketer. We have already seen them on business cards, posters and random walls but some of the more interesting uses have been the Korean Tesco QR-code stores and now even appearing on Beach Volleyball bikini bottoms! We can’t wait to see what they will be used on next and even have a few ideas of our own up our sleeves. Watch this space!

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This summer Motorola takes being ‘festival proof’ to a whole new level. In order to reposition their new Defy smartphone handset as ‘festival proof’ they will be launching a new integrated marketing campaign, with their ‘Mucky Dip’ challenge taking centre stage.

The ‘Mucky Dip’ challenge will be running across all Bauer Media sites as well as have its very own dedicated website. Participants who dare to enter, and who are up to the mucky challenge, have to pick a muddy festival where they think a prize might be buried. They then stand a chance to win tickets to some amazing festivals. To up the ante, the winners will be entered into a draw with a chance to win a VIP trip to Ibiza.

On the 19th August, central London will be treated to a ‘Mucky Dip’ festival-style event in collaboration with Kiss FM. In addition there will be a guest celebrity and the chance to win several other festival related products. Motorola will also be present at Radio Aire’s Party in the Park and Relentless Boardmasters with their very own festival proof chill out zones, giving people the chance to charge their phones, listen to music and enter competitions.

Victoria McManus, UK marketing director at Motorola Mobility, said: “Our Festival Proof campaign has been designed to bring the product features to life in a way that is fun and highly relevant for the target audience and ultimately designed to get the product into their hands at live events so that they can see its unique qualities for themselves.”

Experiential marketing is all about brand personality and we think the Motorola ‘Mucky Dip’ challenge is an excellent example of this. Have a look at the ‘Mucky Dip’ challenge website for further information.

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Finally, the long awaited pics of the Häagen-Dazs experience at Vintage festival! We are so proud of the Team for a fabulous start, and can’t wait for the next instalment!

The Häagen-Dazs experience

The Häagen-Dazs experience


http://www.facebook.com/pages/Blazinstar-Experiential-Agency-London/61198255747

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‘VIPee’ charity auction gives punters the chance to bid for festival tickets and win their very own luxury portable loo for the weekend.
Festival accreditation & access control company ID&C are sponsoring the award winning* LeeFest’s unique competition to win festival tickets and… the world’s most glamorous portaloo.

The annual music festival in South-East London that began in a schoolboy’s back garden, is returning for its sixth year this summer. Headlined by the UK no.1 artist DJ Fresh , Fenech-Soler and British Sea Power, this grass roots gig has clearly established itself as a festival to be reckoned with.

Lee Denny, festival founder and director, measures the event’s growing success in terms of the portaloo count:
‘At the first festival, people had to use the toilet in my house, then the following year we invested in a single portaloo. Since then, the number has grown and this year we’ve got 39!’

To celebrate the new portaloo record, the LeeFest team are launching ‘VIPee’ – a charity auction with a twist! Punters will have the chance to bid for four festival tickets with all proceeds going straight to the London-based charity, Kids Company.
As a reward, the winning bidder will be crowned the ‘VIPee’ of LeeFest 2011 and given the key to their very own red carpeted and treat-filled portaloo for the weekend to share with their chosen few! Any winning bidders who already bought LeeFest tickets will have their original ticket money refunded.

Craig Bennett, marketing manager at ID&C says ‘LeeFest is a relatively tiny festival but with huge ambition, I think it’s amazing how they’ve managed to maintain a boutique-style atmosphere despite growing in size each year. Their innovation and creative flair is something we hold in high regard at ID&C. Only someone as crazy as Lee (Denny) could think to auction a swanky festival portaloo – we simply had to get involved! What’s more, it’s all for a great cause.’

Posted on www.eventindustrynews.co.uk
Editor is Adam Parry

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