For Calvin Klein a nationwide brand experience was created to support the ATL launch of CKin2U, a new his and hers perfume with an in-store experience. Working with Pd3, Blazinstar supported the launch, a CKin2U experiential set was created with the worlds largest plasma ‘a 103″ screen’ a Nintendo Wii station and internet access for consumers in shopping malls with high footfall. A highly targeted sampling activity, interactive competition and a host who hyped up consumers created a huge buzz among the target market in the shopping mall. Girls and boys took part in a specially designed dating game and had the chance to win an I-pod Nano if they were ‘in2′ each other.
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Heart’ 106.2 FM’s Ground Patrol called in experiential support from Blazinstar to engage consumers over the summer on behalf of several brands including Cbeebies, Emmi Caf’e Latte, and Lindt chocolate. Experiences ranged from summer picnics to chill out zones in the city.
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Blazinstar successfully implemented Adnams Summer Sampling Campaign for their revolutionary new beer; Spindrift. The campaign ran over the course of 2 months with over 40 shifts at some of London and the South East’s finest drinking and eating establishments. The main objective behind this campaign was to creatively sample the beer at carefully selected venues, while building brand awareness for this new refreshing quintessential English beer from the coast. The campaign was a great success with over 2000 quality interactions and excellent feedback from the bar / pub managers, in fact 28% said that Spindrift sales have increased since the campaign.
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3 Monkeys Communications approached Blazinstar at the last minute to design and activate an Experiential Campaign for 3. The brief involved amplifying the ‘Social Notworking’ concept which 3 Monkeys have been promoting in their broader Media and PR campaign. The campaign rolled out across several London squares in September. The experiential set was positioned inside a 9×9 and metre branded domed marquee and featured an interactive photo booth, with photos being uploaded onto a unique Social Notworking Facebook group, a mobile broadband chill out zone, and music experience chairs. The campaign also marked the launch of the new Skype S2 phone representing the new generation of mobile internet access, at an affordable price for the consumer. Trained brand ambassadors were provided by StaffWarehouse, who engaged with consumers in the chill out area of the marquee explaining the whole Social NOT Working concept, consumers were invited to take their photo and relax (instead of going back to work). The target audience linked their positive and fun experience with the 3 brand.
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Working with Pd3 we kicked off with 02′s business picnics where we captured data from the target audience of young professionals.
At the same time 02′s business phone packages were promoted and the picnics positioned 02 as the preferred network provider for business men and women. O2 picnic experiences were created in London’s central parks for professionals to attend during their lunch breaks .In return for filling out forms; the consumers were given a blue wristband which entitled them to have free food at the picnic.
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Walkers launched a new chilli and lemon flavour crisp. These crisps are not for those with delicate mouths so we specifically targeted this sampling campaign to the South Asian market. Pd3 and Blazinstar took the road show to the India and England one day cricket test series’ all over the country and sampled the new Walkers flavour to consumers who walked into the cricket stadium. The Walkers Bengal drummers set the mood at the gates of the stadium while the brand ambassadors gave away samples and T-shirts. Much to the delight of all the spectators!
