We are super excited for this weekend as the first ‘Face of JD’ castings will be taking place on Saturday in London!
We hope you caught a glimpse of our JD buzz teams handing out wristbands and taking photos to enter people into the ‘Face of JD’ competition via our specially created app. If not do not fear, as you can still upload your photos online at www.faceofjd.com
Goodluck!
This weekend was quite an unexpected, eventful one – While doing a bit of window shopping, I suddenly found myself, in what felt like, a Justin Bieber music video. Within minutes, I was unexpectantly surrounded by many Bieber look-a-likes, all dancing to his song ‘Baby’!
Later, I discovered that I had just experienced one of many Justin Bieber flash mobs! The dancing look-a-likes were there to promote Justin Bieber’s very own fragrance, Someday, created especially for his female fans .
Apparently, many people were ‘Bieberised’ by these funky flash mobs over the weekend, as they hit the streets of Manchester, Glasgow and London, and in particular performed outside The Perfume Shop stores which stock the new fragrance.
The dancers were spectacular in their Justin Bieber masks and matching badges, and left the audience, including myself, singing along to his song all day – ‘Baby, baby, baby ooh!’.
The fact is, it was put together by our staffing division, Staffwarehouse!
When it comes to showing your appreciation for your customers support, RBS and Narwest most recently did a sterling job.
RBS and Natwest decided to show their appreciation for their customers in Scotland and south of the border, by hosting unique moonlit screenings of brand new movies. This initiative formed part of the Film First privilege programme.
Those who were privileged enough to attend one of the screenings, reported that upon arrival they were met by friendly staff, who led them through pop-up tents, which created a festival-like atmosphere. They were then treated to traditional film viewing refreshments – Sweet and salty popcorn, and bottled water. Each person was also made to feel extra comfy with a free blue poncho and given a branded cardboard seat. And if that wasn’t enough schmoozing, wine samples were handed out.
These out of the ordinary screenings took place at exclusive outdoor locations and were extremely well organised. They had ample staff to make sure each guest was attended to and personal touches were introduced at every corner.
The experiential events were well received by all who attended and RBS and NatWest Executives. To be honest, I am thinking of changing banks!
Credits: M&C Saatchi
KruLive
Last week the word on the street, and around the office, was that the fashionista Mimi Holliday lingerie brand was to host an exclusive 10th anniversary celebration party … So we decided to go have a look at what all the fuss was about.
Well, we were glad we went! At the entrance to the Hix Restaurant, Champagne and Caviar bar, where we were met by the charming hostess, who welcomed us into a world of ‘Knickerbockerglorious’ champagne cocktails and delicious caviar. Once inside and overlooking the bustling Selfridges, we were impressed by surroundings of the elegant pop-up shop and very unique cocktails, which were specifically mixed-up by Hix for the event.
After sipping delicious cocktails, we then got a sneak preview of the brand new lingerie collection, specifically designed for the London Fashion Week, by the trend setting Damaris Evans. Beautiful models, serving cocktails, were dressed in the designer lingerie to showcase the new range.
And just when we thought it couldn’t get any better, we were handed a goodie bag, filled with an item from the new collection, some anti-winkle eye cream and luxury bath oils. In addition, we also stood the chance to win lingeries up to the value of £2,000.
It was a fabulous live brand experience, presented in a very classy, yet exciting way. The models brought a unique touch to the evening and it will definitely be one to remember.
Old Shakespear coined the term ‘All the world’s a stage’ but little did he know that his words were going to be taken quite literally!
On the 17th August Heineken launched a very clever ad campaign that saw a plain, simple Heineken billboard transformed into the backdrop for a surprise gig by US indie rock band, TV on the Radio. The billboard, strategically situated on Lafayette and Great Jones in NYC, simply read ‘this billboard is occasionally perfect’.
Fans of the band were notified of the surprise gig via Facebook and Twitter, and also drew a massive crowd from those passing by. The creative marketing stunt and imaginative stage created the perfect experiential marketing ad campaign for Heineken Light beer.
Fans were told to keep an eye out for future ‘Occasionally Perfect’ campaign events over the next few months via Twitter on the #occasionallyperfect hashtag or Heineken’s Facebook page.
We are excited to see what else becomes ‘occasionally perfect’ (besides us of course!).
By Blazinstar Experiential