At Blazinstar Experiential on behalf of Mediacom UK, we recently activated a large scale nationwide experiential initiative to mark the launch of IKEA’s 2010 catalogue.

The activation zones launched on Tuesday 8th September and were live for 4 days till the weekend.

They ran across 11 stations and malls nationwide, and featured double stacked giant versions of IKEA’s iconic Kassett boxes.

IKEA brand ambassadors wearing Adscreens were on hand, playing Abba music!  The teams were engaging commuters and shoppers, offering them a copy of the newly launched catalogue.

In parallel to the station and mall campaign, MediaCom UK also appointed us to run two IKEA promotional bus tours for two weeks from the 7th till the 21st in the East Midlands and South West respectively. The buses visited family leisure and entertainment hotspots as well as schools, events and town centres to target mums and kids.

As mentioned in Marketing Week’s Marketing Services Talk http://www.marketingservicestalk.com/news/blz/blz104.html