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LeeFest and ID&C launch unique ‘VIPee’ Competition

01-08-2011

‘VIPee’ charity auction gives punters the chance to bid for festival tickets and win their very own luxury portable loo for the weekend.
Festival accreditation & access control company ID&C are sponsoring the award winning* LeeFest’s unique competition to win festival tickets and… the world’s most glamorous portaloo.

The annual music festival in South-East London that began in a schoolboy’s back garden, is returning for its sixth year this summer. Headlined by the UK no.1 artist DJ Fresh , Fenech-Soler and British Sea Power, this grass roots gig has clearly established itself as a festival to be reckoned with.

Lee Denny, festival founder and director, measures the event’s growing success in terms of the portaloo count:
‘At the first festival, people had to use the toilet in my house, then the following year we invested in a single portaloo. Since then, the number has grown and this year we’ve got 39!’

To celebrate the new portaloo record, the LeeFest team are launching ‘VIPee’ – a charity auction with a twist! Punters will have the chance to bid for four festival tickets with all proceeds going straight to the London-based charity, Kids Company.
As a reward, the winning bidder will be crowned the ‘VIPee’ of LeeFest 2011 and given the key to their very own red carpeted and treat-filled portaloo for the weekend to share with their chosen few! Any winning bidders who already bought LeeFest tickets will have their original ticket money refunded.

Craig Bennett, marketing manager at ID&C says ‘LeeFest is a relatively tiny festival but with huge ambition, I think it’s amazing how they’ve managed to maintain a boutique-style atmosphere despite growing in size each year. Their innovation and creative flair is something we hold in high regard at ID&C. Only someone as crazy as Lee (Denny) could think to auction a swanky festival portaloo – we simply had to get involved! What’s more, it’s all for a great cause.’

Posted on www.eventindustrynews.co.uk
Editor is Adam Parry

Experiential Events

By: Blazinstar Experiential

19-04-2011

Case Studies

To tie in with London & Paris fashion weeks, Blazinstar Experiential was commissioned by Kinetic on behalf of G-Star to design a campaign with the key objective to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. Blazinstar took this one step further and in response strategically conceptualised, designed and implemented two ground breaking campaigns that were both visually impactful, and consumer engaging which resulted in reaching out to the heart of G-Star’s fashionable audience.

Brief:

Placed in London’s trendiest locations, a stylish, high fashion kiosk was created. Covered entirely by denim to echo the brands image and style, it was this kiosk that housed the G-Star Raw Magazine, and in addition became the focal point of the activity. The G-Star Raw Magazine was handed out to the public by our carefully selected promotional models, and came with a voucher to redeem a goody bag in store. Branded water bottles were also handed out to those who further engaged. In Paris a more eccentric fashion parade saw consumers in the street stop in awe to look at G-Star and what they had to offer. Promotional models dressed, in stunning, elaborate clothing paraded in a Guerrilla style fashion show through a designated route in the popular streets of Paris. The models stopped and posed at regular intervals in the city, which generated a buzz amongst the public who were eager to take photographs and at the same time learn what the campaign was about. Following behind were staff handing out the magazines to the G-Star target audience.

Response:

The high impact, experiential marketing initiatives were featured on blogs and achieved outstanding results turning a distribution exercise into an unforgettable, memorable experience.

BlackBerry Experiential Zone at Phones 4 U

By: Blazinstar Experiential

08-04-2011

Case Studies

BlackBerry introduced their first ‘experience store’ in Europe at Phones 4 U Tottenham Court Rd, and Blazinstar Experiential designed and activated a visually impactful launch campaign to generate buzz for the BlackBerry Zone.

BlackBerry brand ambassadors invited members of the public to take part in the “Great Mates Competition,” where they had their photos taken in a branded stretch hummer, given instant prints on branded frames, and offered a chance to be featured in the next ad campaign rolled out in 100 Phones 4 U stores. A Tombola competition to win BlackBerry handsets ran in-store, and drove footfall, while branded street dancers, rollerskaters, and cheerleaders created hype and buzz to ‘stop traffic’. Guerrilla pre-activity supported the weekend activity, including clean stencilling and static clings, to raise awareness of the launch to local professionals. The attention-grabbing performances and stunts combined with the interactive photo competition appealed to the target audience of 22-35 year-olds, and made for a very successful launch.

• 550,000 OTS (opportunities to see) • 2 million reach estimated from word-of-mouth Blazinstar’s BlackBerry experiential marketing campaign introduced the BlackBerry Zone with a big bang, and the client was very pleased with the results generated.

Relentless – Experiential Marketing Campaigns

By: Blazinstar Experiential

08-04-2011

Case Studies

At Blazinstar Experiential we recently provided enthusiastic, energetic brand ambassadors, photography, and an interactive microsite for Radiator PR’s latest campaign launching the Relentless Energy Shots.

The activity was a simple data capture driven competition that we designed to ensure that the pop up shops could forge long term relationships with the target audiences of young trendsetter and alternative lifestylers. It was simple, the brand ambassadors took peoples photos and data in the shops, gave them a sample and wristband which directed them to the site we created.

Once on the site, they could vote for their favourite photos for a chance to win gig tickets, and join ‘The Order’. What are the shots all about? Owned by Coca Cola and set to revolutionise the energy drink market in the UK, these tiny super intense canisters are tipped to be the new kid on the block when it comes to a quick perk up. The pop-up shops were set up by Radiator in Shoreditch, Glasgow and Manchester.

Event Marketing Agencies London

By: Blazinstar Experiential

05-11-2009

Case Studies

Mediacom UK appointed Blazinstar Experiential to handle the live elements for Trident’s new initiative to reduce gun crime in London. The campaign aimed at young, black females in under privileged boroughs of London will feature among other elements a series of radio adverts, which the live activity aims to bring to life.

The radio campaign features the voice of a young girl firstly boasting about her new associations with a well known ‘badman’, which then continues to tell the story of how he convinces her to hide his gun, and eventually ends with her being sentenced for 5 years.

Trident, the Met Police partnership with London’s black communities, has teamed up with MTV and influential black role models including singer Estelle, Olympic Gold medallist James De Gale and Apprentice winner Tim Campbell, to demonstrate to young people ways of getting respect without a gun. They now aim to roll out this initiative in a bid to tackle the problem of girlfriends hiding weapons on behalf of their partners.

The live campaign, set to go live towards the end of October, has involved the distribution of diaries placed in strategic areas around certain boroughs of London. Shaz Smilansky marketing director for BLAZINSTAR EXPERIENTIAL said…

“The idea is for the diaries to look like they have been left in these places by accident. The first 10 pages will feature hand written entries, highlighting some of the issues that are faced by girls caught up in a gang society, along with photos, club flyers and other items. The diaries can then be taken away, and the rest of the pages used by those people who pick them up.”

LeeFest and ID&C launch unique ‘VIPee’ Competition

Experiential Events

BlackBerry Experiential Zone at Phones 4 U

Relentless – Experiential Marketing Campaigns

Event Marketing Agencies London

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