The Face of JD success!

It is always super exciting to see a campaign come together successfully, and when it does, all you want to do is share it!

Just to fill everyone in on the reason for our excitement – Blazinstar Experiential partnered JD Sports together with creative agency, Crave and production company Connected Pictures to find ‘The Face of JD’.

Blazinstar Experiential developed a unique app to enter the competition while Staffwarehoues, Blazinstar Experiential’s staffing division, sent out buzz teams to excite the target audience.

Now all the hard work has paid off as the second and final castings took place in Manchester, where an additional 13 finalists were chosen to be ‘The Face of JD’. In true JD form, the castings were exciting with DJ’s, projections and dance offs between JD consumers and the JD professionals, and to keep the energy levels high, free Relentless drinks were distributed.

All 24 finalists, from both London and Manchester, were chauffeur driven to the shoot  on the following Sunday morning, where they were kitted out in JD Sports outfits, styled by a fashionista and photographed by a leading LA based fashion photographer.

The photographs from the shoot will be revealed later this year as part of JDs Christmas campaign, so keep your eyes peeled for the fantastic photos on billboards and buses across the country from November!

All in all, it was an amazing experience that got loads of positive comments at #faceofjd and the Manchester video can be seen at http://www.facebook.com/#!/JDSportsOfficial?sk=wall