Targeting a mass audience of families, city workers and residents of Manchester, the fireworks finale was leveraged with a stunning and visually impressive feature, projecting 3D mapped content on to the façade of Manchester Town Hall.

Blazinstar Experiential fully managed the sponsorship, all the creative content and sequences of the 3D mapping by developing the assets to bring to life the building’s face, including the faux destruction of the clock tower & the building filling up with Champagne.

The public watched in amazement as a selection of sophisticated graphics such as the Moët logo, teaser images and other creative were displayed from 6pm right up until the fireworks were let off at 8pm. This was following the countdown to the Christmas light switch on hosted by well known celebrities.

The Moët and Chandon 3D projection showcase was an astounding success, generating word of mouth and becoming the focal point of the grand finale.

Results

• 20,000 OTS (opportunities to see)

• Huge Crowds of people packed into Albert Square for the switch on

• Videos were uploaded onto youtube by members of the public, and picked up by ITV news where the Moët and Chandon spectacle was aired on prime time TV.